16 September 2025

Archives that another team can open

Delivery is not a dump of folders named ‘final_v7_REAL’. It is a structure a stranger can traffic.

We name files for the media plan: campaign, motif, aspect, language. The editor’s private timeline names stay in the suite.

Colour-managed stills and video sit in parallel folders with a short readme: LUT, white, and what was approved.

Raws stay in our working storage unless bought. What the client receives is what they licensed.

A year later, brands ask for a new crop. If the archive is clean, that is a morning. If it is a pile, it is a new job.

We keep the working project for the revision window in the estimate. After that, restore is a quoted retrieval, not a favour.

Fllect shoots stills and film as one observation of a thing. Grey cyc, quiet grip, finishing in Zagreb. Campaigns that need tungsten are built honestly — not warmed in the grade after the fact.

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